Five Questions For...
Jodie Whitelaw, Owner of Iris & June
This quarter we check in with Jodie Whitelaw, the owner of the Iris & June cafés and one of our tenants in our London portfolio.
1. The retail and F&B sector in particular has faced major headwinds during and coming out of C-19, how are you feeling about the current environment?
I am feeling optimistic after a very tough four years. People are finally emerging from the WFH hiatus which has had a huge impact on our business. It's as simple as seeing our regular customers returning to the office more than 2-3 days a week as well as a reduction in train/tube strikes. Staff shortages have eased as well with the rate of young people arriving in the UK on working holiday visas having jumped back close to pre covid levels.
2. You have two locations in London, in Holborn and in Victoria. Is the offer the same across these two locations or do you take a different approach?
Both locations are very much set up to cater for the surrounding office workers: good coffee, and delicious food made from scratch on-site every day. Holborn is tiny and takeaway only, so it's very much grab-and-go. Whereas, Victoria has plenty of seating. It's a popular spot for coffee catch-ups, a team breakfast or lunch meetings in a relaxed, informal setting.
3. Landlords of office buildings know that providing amenities to their office tenants is a key part of a successful asset management strategy. What are some of the best ways that landlords and F&B operators can work together to achieve this?
I think it works best when landlords come from a position where they acknowledge that small independents are both a source of rental income and also an enabler of rental income for other areas of the building. From this position, you can come up with some good ideas in lots of different areas, from rent structures to marketing and comms. Post covid, our landlords acknowledged that it would take some time for us to rebuild and we needed support as we waited for people to return to offices. We switched to a base rent and turnover model, which has really helped us get back on our feet in a sustainable way.
4. What is one building that inspires you and why?
Architectural snobs would laugh, but I love the iconic Liberty department store. The Tudor-style extension makes it appear straight out of a fairy tale and inside, the creaky floorboards, staircases and fireplaces make shopping there a special and unique experience.
5. Where is your favourite place in London and why?
Hampstead Heath. I have spent a lot of time running the trails in the Heath and Parliament Hill Lido is awesome for early morning swims with the kids during the summer.